Overview
Palo Alto Networks and OneMain Financial each partnered with Superside to create targeted social media video ad campaigns.
Although presented together here due to their shared focus on engaging social content, these were separate initiatives: designed for brand promotion, user onboarding/instruction, and showcasing key cybersecurity market insights, turning complex tech and financial data into engaging, visually compelling video content.
Challenge
Both industries handle technical, data-heavy content: cybersecurity threats for Palo Alto Networks and financial solutions for OneMain Financial.
The main challenge was to translate abstract concepts and market metrics into dynamic, digestible motion assets optimized for broad social reach, brand awareness, and rapid multi-platform delivery without compromising brand authority.
Animation concept
The creative direction balances sleek tech aesthetics with clear data visualization.
For Palo Alto Networks, motion graphics focused on cyber threat metrics and futuristic visual transitions.
For OneMain Financial, the emphasis was on clean typography and approachable motion beats designed to drive clarity, engagement, and brand trust across social channels.
My Role & Contribution
Motion Design: Crafted storyboards and animated static assets, creating dynamic typography, data visualizations, and motion templates designed for social media ads with an optimized reading pace.
Audio Design: Curated music tracks and sound effects to elevate the visual narrative.
Asset Preparation & Versioning: Managed 150+ visual assets, including audio syncing, color grading, and multi-format adaptations across 1:1, 4:5, 9:16, and 16:9 aspect ratios.
Workflow Automation: Implemented custom scripting via AI-assisted tools to streamline delivery cycles and enable rapid multi-platform asset distribution.
The team
Projects developed by Superside for Palo Alto Networks and OneMain Financial.
Storyboards and motion graphics: Fariel Minozzo.
Creative Leads: Esteban Guerrero, Jon Saude, Juan Morales.
Creative Project Management: Flavia Paton, Laura Pradilla.
Software: Figma, After Effects, Premiere, Audition, and Adobe Illustrator.
USA – 2025-2026.
Storyboards and motion graphics: Fariel Minozzo.
Creative Leads: Esteban Guerrero, Jon Saude, Juan Morales.
Creative Project Management: Flavia Paton, Laura Pradilla.
Software: Figma, After Effects, Premiere, Audition, and Adobe Illustrator.
USA – 2025-2026.
