Overview
Certn is a company that provides comprehensive background screening and verification solutions. Their platform is designed to streamline and automate the process of conducting background checks, offering services such as identity verification, criminal record checks, credit checks, and employment history verification.
Challenge
Certn approached Superside to assist in producing a 60-second explainer video for their homepage, which could also be repurposed into smaller segments for use on various platforms. They aimed for a modular or component-based video design, allowing different sections to be utilized across their website, retargeting YouTube ads, social media, and other channels.
Animation concept
They sought to combine a human touch with tech animation, while remaining open to budget-friendly options like stock video or shot footage. This was the reference provided. The goal was to explain Certn's innovative approach to background checks, positioning them as a tech leader, and inspiring viewers to engage with the company. They aimed for a video that was clear, concise, confident, and trustful, avoiding the typical stiff, fully animated style in favor of something more personal.
The team
Animation concept, design, and motion graphics: Fariel Minozzo
Video editing: Wayde Davy, Fariel Minozzo
Creative Leads: Damiane van Reenen, Matthew Phyffer
Script: Certn / Superside
Creative Project Management: Gabi Smith
Software: Adobe Illustrator, After Effects.
USA - 2024
Check out more on the Certn website.
