Overview
Casetext is an award-winning legal AI company developing cutting-edge tech for 10+ years - including CoCounsel, the first AI legal assistant. Casetext was acquired by Thomson Reuters in 2023.
CoCounsel is a chat-based generative AI (GenAI) assistant designed to streamline customer workflows. It efficiently handles routine tasks, analyzes data, and provides answers, allowing people to make the most of their time, energy, and expertise.
Challenge
Casetext approached Superside to assist in showcasing 6 use cases for CoCounsel through engaging animations. The goal was to present product UI animations in a way that’s easy to watch, boosting engagement and excitement for the legal AI CoCounsel while adhering to Casetext's brand guidelines. This project was an exciting exploration, as we hadn’t done many animation projects with them before, pushing us to think creatively and outside the box to meet the challenge.
Animation concept
Inspired by graphic design elements, an engaging narrative was crafted with dynamic animations, adding depth through abstract UI elements and zoom effects. This approach brought a fresh perspective to Casetext's brand animations, ensuring each one reflected the company’s innovative spirit.
The team
Animation concepts, storyboards, design, and motion graphics: Fariel Minozzo
Creative Lead: Marc Jude Wasfi
Copywriter: Duván Duque
Creative Project Management: Juliana Paba Barreto
Software: Adobe Illustrator, After Effects, Premiere, and Audition.
USA - 2024
Check out more on the Casetext YouTube channel.
